MICA (standing for “Argentine Cultural Industries Market”) is the main marketplace for cultural industries in Argentina. It brings the sectors of performing arts, audiovisual production, design, publishing, music and video games together under one roof.
Producers, managers, entrepreneurs and cultural businessmen, find in MICA a unique venue where they may display their original and high-quality creations, with a strong representation of all the regional identity.
All ventures, large, small or medium, may participate in MICA, as buyers or sellers in business rounds, in training, in workshops, in the Producers Fair or in 5-minute projects pitching.
MICA is an open window to Argentine’s cultural diversity, to those artistic and cultural expression that usually have no place in mainstream market.
MICA will be open to the general public for four days. During that time, participants and visitors may enjoy this public policy, made by a committed State fostering inclusion, equity, development, diversity and sovereignty
Setting new business deals
Enjoying cultural diversity of Argentina
Creating new contacts and networking
Discussing culture and its industrial character
Experiencing new trends
Learning about the view of cultural industry international benchmarks