The music industry in Argentina spins around an intangible but fundamental product in the local cultural identity: the musical work, conductor of regional idiosyncrasies, vintage aesthetics and historical traditions.
The artist is the backbone of this industry and his professional development is tied to various actors: music labels (publishers and distributors), representatives (managers), producers (bookers), sound technicians (live or studio) and multiple services related to music (design, communication, audiovisual communication, etc).
According to the Encuesta de consumos culturales y entorno digital (Survey of cultural consumption and digital environment” – text in Spanish) by the SInCA (standing for Cultural Information System of Argentina), listening to music it is the most widespread cultural practice, since 99% of the population do so daily. Everybody listens to music: women and men, teenagers, young adults and seniors, working, medium and high classes.
New technologies made possible the availability of a new tool of circulation and promotion for musicians: self-management. The emergence of social networks, websites and recording studios with more direct access, and even joint financing platforms and media, among other variables, have provided support for the development, production, distribution, promotion and marketing of musical works. The technological development shattered the established business models and the monopoly of a market that didn’t knew how to react to the industry’s changes of these last twenty years. Today, thousands of works reach the public both in physical or digital form, paid or free.
Answering the complex scenario of an extremely competitive arena, many artists decided to keep their own essence, without adjusting it to strict business parameters just for financial gain. Success, arguably, is based on an individual or collective search of what is wanted to convey, without ignoring the quality and the potential gains.
MICA offers tools for the professionalization of the main players in this industry, easing meeting with professionals from around the world (developers of fairs and festivals, record labels, booking and management agencies, etc.) aiming to achieve a bigger and better circulation of local works at national, regional and international levels.
- Representative (manager, booking)
- Production (programming, curatorship)
- Concert hall
- Recording / distribution label
- Related services
- Chambers, groups, associations