MICA (standing for “Argentine Cultural Industries Market”) is a public policy of the Argentina Ministry of Culture, whose aim is to enhance and highlight national cultural industry, in an equitable way through the whole country.
Intended to producers, managers and cultural businessmen, MICA seeks to make Argentina cultural diversity visible and to promote national industry.
MICA 2015 will be held on September 3-6 at Kirchner Cultural Centre. This unique gathering point is an open window to Argentine’s cultural diversity. During the event, the general public and cultural entrepreneurs may enjoy the best of our national production.
In MICA you will find:
- Business opportunities: Business Rounds | Showcase (Live exhibitions) | Pitching (5-minute projects presentation)
- Training and thinking over cultural industries: Lectures and talks | Public interviews | Coffee sectors
- Argentina’s culture visibility: Theatre and music live shows | Producers fair
Closing new business deals
Enjoying cultural diversity of Argentina
Creating new contacts and networking
Discussing culture and its industrial character
Experiencing new trends
Learning about the view of cultural industry international benchmarks
As a committed State, we promote economic and geographical decentralization of the cultural industries, improving distribution and exhibiting diversity of creations and voices. That is why, since 2011, we are holding MICA and MICA Produce editions.
Looking towards MICA 2015, this stage seeks to promote linkages between producers, in order to deepen the achievements of previous editions of MICA and pre MICA. It is a regional space of education and training for producers, companies and professionals in the cultural sector. It aims to improve production, visibility and trading of products of cultural industries in all sectors. The proposed activities include lectures, workshops, linkage rounds and consultations with State bodies; in addition, there will be training in project showcasing, business rounds, business plans, financing and project communication.
MICA Produce CENTRO
(In Argentina’s Central region)
Rosario, July 2-4 2015
MICA Produce Provincia de Buenos Aires
(in the province of Buenos Aires)
Berazategui – March 26-28 2015
MICSUR first edition took place on May 15-18 in Mar del Plata, Argentina, where cultural producers from Argentina, Brazil, Colombia, Chile, Ecuador, Venezuela, Peru, Bolivia, Uruguay and Paraguay met to exchange ideas, spread their productions, generate business and agreements, strengthening cultural industries in the region. At the time, there were more than 3000 registered assistants and 9700 business meetings were held.
MICA Produce NOA
(in Argentina’s Northwest)
Jujuy – November 13-15 2014
MICA Produce NEA
(in Argentina’s Northwest)
Chaco – September 12-14 2014
MICA Produce CUYO
(in Argentina’s Centre-West)
Mendoza – November 7-8 2013
MICA 2nd edition was held in Tecnopolis, on April 11-14. Exhibitions, performances, lectures and training to companies, producers and cultural makers were carried out, upholding that in Argentina there is a strong sector made up of micro, small and medium cultural companies. Simultaneity, it was the launch platform of the Interministerial Consultings, a new point of articulation between the State and cultural producers, in line with MICA goals: to strengthen and professionalize the sector.
In June 2011, for the first time in Argentina, six branches of cultural industry came together: Audiovisual Production, Publishing, Design, Music, Video Games and Performing Arts, at the Tribuna Plaza Complex, Buenos Aires. At the time, 34,000 visitors participated. Besides, 1,700 Argentine companies and 231 international guests were registered and 4,500 business meetings were held.